Email Marketing B2B

School Kids Healthcare

May 20th, 2006

School Kids Health Care screenshotSchool Kids Healthcare offers a complete line of school nurse supplies and school nurse equipment to help school nurses fulfill their mission.

The company came to Netconcepts to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.

[ database | client admin cms | SEO ]

Visit the site: School Kids Healthcare

The significance of GData

May 12th, 2006

by Stephan Spencer

Gdata, short for Google Data APIs, promises to be Google’s new standard protocol for transmitting all sorts of data back and forth to Google and its various services. As Google states on Google Code: “All sorts of services can provide GData feeds, from public services like blog feeds or news syndication feeds to personalized data like email or calendar events or task-list items.” Imagine for instance, starting with a base feed, then adding query parameters like restricting to a particular category and date range and ending up with a customized feed that specifically fits your criteria. Gdata builds on the RSS 2.0 and ATOM 1.0 protocols.

Imagine your desktop machine — armed with your personal profile — communicating with Google (and even with the Web in general) about your email, search history, RSS subscriptions, calendar, bookmarks, blog posts, and the news… and all through the GData protocol. As Reto Meier states, “Google already has a ridiculous amount of my information. Now with an API that promises access to this information to use the way I want to, there’s one less reason to think about storing it anywhere else.” Kinda scary but also exciting at the same time. Google Operating System here we come!

Will we all be speaking GData in years to come? Will the GData protocol become as ubiqitous as the HTTP protocol? Only time will tell, but I certainly think GData is one to watch!

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Advanced Email Marketing

Professional Association of Innkeepers International 2006 annual convention — Phoenix, AZ

April 3rd, 2006

Seminar by Stephan Spencer

Every email marketer’s biggest challenge is getting their emails delivered, opened and read. Don’t worry, advanced tools and tactics like whitelisting services, domain verification, and spam scorers can help save the day!

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Getting Started with Email Marketing

Professional Association of Innkeepers International 2006 annual convention — Phoenix, AZ

April 3rd, 2006

Seminar by Stephan Spencer

Don’t want to get caught in spam filters, alienate your recipients, or burn your list? Then come to this session and learn the fundamentals of successful email marketing.

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Beyond the Banner: New Ways to Brand in the Online Channel

Strategic Branding — Auckland, NZ

March 27th, 2006

Seminar by Stephan Spencer

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

  • Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
  • Learn best practice techniques applicable to these new channels, with numerous examples

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TRUSTcite

March 1st, 2006

TRUSTcite screenshotA totally original concept, Netconcepts worked closely with the originator to create this dynamic, interactive search engine that profiles and ranks service providers based on referral and recommendations from past users and business peers from scratch. TRUSTcite functionality includes enhanced usability options; placing and verification of feedback, ranking in search outcomes based on calculation of performance and interactive linking internally and externally.

[ database | client admin cms | SEO ]

Visit The Site: Trustcite
Further Reading: Case Study

Tools For Less

November 21st, 2005

Tools For Less screenshotTools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.

Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.

The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.

[ database | client admin cms | SEO ]

Visit The Site: Tools For Less

Thought Leaders Commune on Email Marketing - Part 2

August 30th, 2005

by Stephan Spencer

Originally published in MarketingProfs

Spam filters tend to be the bane of the email marketer’s existence. Getting past them is a serious challenge, and it is becoming increasingly harder. How can an email marketer consistently bypass those spam filters?

Continue reading »

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« Read the whole series: 1,2 »

Thought Leaders Commune on Email Marketing - Part 1

August 23rd, 2005

by Stephan Spencer

Originally published in MarketingProfs

Left to its own devices, email marketing is unlikely to survive. However, if email marketers take responsibility for developing great strategy and execution, we are likely to bring on its evolution.

Continue reading »

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« Read the whole series: 1,2 »

Email Marketing Teleconference

August 22nd, 2005

by Stephan Spencer

Originally published in MarketingProfs

In this teleseminar, Netconcepts’ founder Stephan Spencer moderates a panel of email marketing experts, including Chris Baggot, Rok Hrastnik, Eric Kirby, Jim Sterne, and Shar VanBoskirk. The output of which is an insight into email marketing’s true power and potential. Produced by MarketingProfs.com.

Read the Executive Summary: part 1 and part 2

Download the Transcript: PDF (300 K)

 
icon for podpress  Email Marketing Teleconference [106:42m]: Play Now | Play in Popup | Download

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